Steven A. Schiff

Scripted original co-branded video for Wondercade, the personal newsletter and web hub for actor Neil Patrick Harris, in partnership with BMW, supporting the carmaker's "Road Home Sales Event." Long form video and social cutdowns published on newsletter, Wondercade and NPH personal channels, and client accounts. Also wrote supporting copy for email newsletter placements and social posts.

Social Cut: www.instagram.com/reel/CmJ-xbnJ6OS

Ghost wrote Neil Patrick Harris' email newsletter and co-branded article announcing Wondercade's first official product collaboration with Game Box, a magic-themed rosé co-created by NPH. Also assisted with packaging copy.

Devised, developed, produced, and published a complex, highly coordinated, custom-shot article featuring Runner's World Coach Jess Movold. Orchestrated multi-location shoot across Manhattan and Brooklyn. Ghost wrote article in collaboration with talent. Integrated hero products (shoppable) throughout article. Created accompanying social posts.

Conceived, scripted, and produced benchmark-setting branded video (pharmaceutical category) and article page. Hearst’s first fully remote-shot video, with UK-based talent.

Pitched, sold, storyboarded, scripted, and helped produce this playful original spot for Women's Health and Men's Health touting Arm & Hammer "Essentials" line of products made only with all-natural ingredients. Cross-posted to both sites as well as social feeds (long-form and :30 cuts).

Launched and sustained Fatherly's first branded content partnership, which remains one of its most successful.

Year-long celebration of the indelible link between music and parenting: artist and influencer interviews, curated playlists, custom playlist generator, and features. Capped off with a Father's Day event at Spotify headquarters featuring a performance by Brooklyn "kindie" rockers The Pop Ups.

Digiday Content Marketing Award: Best Branded Content

Native Creatives Award: Best Sponsored Editorial Series

Scripted Fatherly's most successful branded video ever.

More than 45.5 million views, 2.8 million social actions, and nearly 1 billion Facebook users reached.

Produced all co-branded features, Google web stories, email collateral, invitations, and event signage for year-long, three-part interactive event, speaker, newsletter, and content series.

Part 2: Culinary-themed starring chef Christian Petroni. Interviewed, wrote article, led creative production of original illustrations and artwork.

Custom-shot video featuring myself and Runner's World Coach in "Coach vs. Editor" Heart Rate Challenge. Created and sold through concept, provided creative and production direction for video shoot while acting as talent. Wrote quiz questions and accompanying article page.

Original, custom-shot, co-branded article featuring celebrity stylist and influencer Mark Bustos. Acted as talent, conducted interview, wrote and produced feature profile of Bustos.

With no kickoff and only 3-week lead time, created new custom quiz product and art, gathered and edited user-submitted content, and launched campaign with social integration.

Custom-shot video with original graphics and accompanying article page for pharmaceutical client.

Codified process for selling and publishing co-branded versions of established editorial franchises including Women's Health "Run Your Morning." Spearheaded production including original photo shoot, interview, and writing diary-style article incorporating client hero products in multiple shoppable placements.

Original video and article page featuring workout guide with custom-shot gifs and photos. High-touch branded execution of cornerstone editorial franchise "Train Like."

Pitched, developed, and produced highly performing original editorial package for Safelite comprising brand advocacy, service, and feature articles, as well as email newsletter placements. Researched and composed this original consumer psychology explainer feature.