I create original, digitally native, award-winning branded content campaigns that seamlessly communicate brands' unique stories and maintain publications' authentic editorial voices.
Launched and sustained Fatherly's first branded content partnership, which remains one of its most successful.
Year-long celebration of the indelible link between music and parenting: artist and influencer interviews, curated playlists, custom playlist generator, and features. Capped off with a Father's Day event at Spotify headquarters featuring a performance by Brooklyn "kindie" rockers The Pop Ups.
Digiday Content Marketing Award: Best Branded Content
Native Creatives Award: Best Sponsored Editorial Series
One of a three-part series with Airbnb lauded by AdAge as one of the 10 best branded content partnerships of 2017.
Fatherly sent three photographer dads and their families to Airbnb destinations and chronicled their experiences in "as-told-to" photo essays that highlighted the ways Airbnb can simplify family travel and help create lasting bonds and memories.
Fatherly's top performing branded post to date: more than 23,000 page views.
One of a five-part series for the Disney Princess ‘Dream Big, Princess’ campaign highlighting ways fathers can inspire and empower their daughters to dream big and achieve big like Disney's famous princesses.
Scripted Fatherly's most successful branded video ever.
More than 45.5 million views, 2.8 million social actions, and nearly 1 billion Facebook users reached on behalf of New York Life.
Won repeat business with Dewar's following successful Father's Day campaign.
Surveyed 1,000+ readers about what they want for Father's Day and presented findings as data analysis feature and complementary gift guide. Interviewed leading sociologist and Emily Post expert for two features on the science of gifting and how to give the perfect gift. Crafted copy for animated e-card series.
Copyedited and produced a collection of personal stories from celebrities, community leaders, and experts on their wish for every child, everywhere. Also wrote an expert-driven guide to giving back as a family and a roundup of influencers' favorite charities and causes. Johnson & Johnson donated $1 to global family-focused charities for every share on social media, netting more than $500,000.
Due to the 2016 campaign's success, Fatherly was invited to be the presenting partner of the Relay's keynote event, the Moms +Socialgood Summit, and launch the first Dads +SocialGood summit in 2017.
To help a 100-year-old maker of performance team sports gear reach a new generation of Little League parents and coaches, I published a ghostwritten essay by legendary youth coach Dave Belisle and a behind-the-scenes look at how Russell Athletic designers created brand new jerseys for the Little League World series.
Lead email copywriter for NYC Marathon Countdown campaign sent to 45K+ runners. Branded new events that drew 6000+ participants. Covered 40+ races and events through on-site interviews of elite athletes, participants, and celebrity guests, maintaining brand voice while highlighting unique race features. In total, authored more than 80 original features for NYRR website and quarterly magazine.